Google New Products Feed Requirements

Google has announced new data feed requirments which goes into effect September 22, 2011. This applies to feeds targeting United States, France, United Kingdom, Japan, and Germany.

New required attributes:

• Availability
• Google Product Category
• Images
• Data Freshness

2 out of these 3 will also be required: GTIN, MPN, Brand.

For Apparal there is aditional requirments like:

• Size
• Color
• Gender
• Age Group

For Apparel products available in multiple variants targeting US , a group id and individual entries for all variants is required.

This requires many changes in the product feeds for most shopping cart systems, feel free to contact us for a quote on modifying your shops feed system to comply with the new requirements.